MELLEKA MARKETING

Super Mario Email Campaign

Teachertainment — Promoting Mario-Themed Educational Packets
Campaign Overview

A 2-email sequence promoting Teachertainment's new Super Mario themed educational packets. Drives traffic to the blog post and store, converting subscribers into buyers through game-inspired messaging.

Day 1
Main Email
Day 4-5
Follow-Up
(Non-Openers)
Timing: Send Main Email on Tuesday or Wednesday, 9-10 AM. Follow-up to non-openers 4-5 days later. Best window: this week (March 31 - April 2) while the Mario blog content is fresh.
Email 1 — Main Campaign
Email 2 — Follow-Up (Non-Openers Only)
Implementation Guide

Send Schedule

  • Email 1 (Main): Tuesday March 31 or Wednesday April 1, 9:00-10:00 AM
  • Email 2 (Follow-Up): Saturday April 4 or Monday April 6 — send ONLY to non-openers of Email 1
  • Avoid Friday and Sunday sends (lowest open rates for educators)

Audience Segmentation

  • Primary: Full email list (current subscribers)
  • Priority segment: Anyone who has previously purchased from the Teachertainment store
  • Convention leads: Also send to 98th Annual Convention booth leads (collected Mar 16-18) — they already know the brand

A/B Testing Strategy

  • Split 50/50 between subject line A and B
  • Wait 4 hours, then send winning subject to remaining list
  • Track: open rate, click rate on store vs. blog CTAs, purchase conversions

KPI Benchmarks

  • Open rate target: 25-35% (education niche average: 28%)
  • Click rate target: 3-5%
  • Store visit-to-purchase: 5-12%
  • Blog click-through: Secondary KPI — supports SEO and time-on-site

Related Assets (Already Created)

Placeholder Reference
Placeholder Replace With
[First Name] Subscriber's first name (merge tag)
Store link Direct link to Mario collection on teachertainment.com/store
Blog link Direct link to Mario blog post on teachertainment.com/blog
200+ teachers Update with actual download count if available